Creye was formed in 2015 by Swedish guitarist and songwriter Andreas Gullstrand as a classic pop/rock act with a retro AOR sound. With the help of some hired guns, including singer Alexander Strandell, he released a debut single entitled "Never Too Late" in 2016 that made the AOR community sit up and take notice. Recruiting keyboard player Joel Rönning, bassist Gustaf Örsta and drummer Arvid Filipsson on a permanent basis, and with Strandell again on vocal duties, the band recorded and released an EP entitled "Straight To The Top", comprising the title track, "No Easy Way Out" (Robert Tepper cover from the soundtrack to ‘Rocky IV’) and "Never Too Late“ Boasting a more mature and evolved sound, the EP was very well received and a dozen labels suddenly displayed an interest in signing the band, with Frontiers Music srl leading the chase and expressing the same vision for the group as Gullstrand.